The conference was held on 30 June to 2 July at Kingston Business School, Kingston University London, in the UK.
87 papers were presented at the conference. Authors and delegates came from the UK and Greece – the host and co-organising countries – as well as the USA, Russia, Australia, Germany, France, the Netherlands, Italy, Switzerland, Denmark, Slovenia, Republic of Serbia, the Former Yugoslav Republic of Macedonia, Bulgaria, Romania, Turkey, Albania, Cyprus, Ghana, India, Malaysia, China, Taiwan, Spain, Argentina, Portugal, Poland, Indonesia, Croatia, Norway. We express our thanks and gratitude to the Scientific Committee members who ensured the quality of the papers.
We sincerely thank our keynote speakers: Clive Humby for his insights into the progress of marketing seen through the lens of social demographics to social media, and Professor Michael Baker for his views on the role of marketing for social good. Our thanks also go to our two expert practitioners, Jon Puleston and Peter Mouncey, who shared with us their insights into cutting-edge professional practice in the areas of marketing research and marketing value measurement.
The Chairs are strongly committed to establish and develop the conference as an annual and international platform for presenting research about marketing, exchanging ideas, and contributing to the dissemination of knowledge in marketing for the benefit of both academia and business.
The CFPs for the special issues of the journals related to ICCMI 2015 will be uploaded on the conference website soon. Photos of the conference and gala dinner are also coming soon!
You can download the Conference Proceedings and presentations from our Keynotes and Expert Practitioners here:
- Download the Conference Proceedings *
- Download the Conference Programme
- Download Clive Humby’s Opening Keynote
- Download Michael Baker’s Closing Keynote
- Download Jon Puleston's PowerPoint presentation
- Download Peter Mouncey’s PowerPoint slides
* Please note that the ISSN number is currently being issued by the British Library and will be available in due course.
Since its inception in 2012, ICCMI has quickly established itself as an ideal setting for the discussion and dissemination of emerging research within the field of marketing. Now in its third year, the purpose of the conference is to offer a friendly environment and a developmental platform for both early career and established researchers to collaborate and develop new perspectives on contemporary marketing issues within the global business context.
The conference receives international endorsement through a distinguished Advisory Board of senior academics at the forefront of their fields, as well as through the International Scientific Committee comprised of academics from universities around the world.
Meet our keynote speakers
The Chairs and Organisers are privileged to announce the participation of two distinguished speakers, both pre-eminent within their professions and highly-regarded by their peers, in the ICCMI2015 proceedings. Clive Humby will give the Keynote Speech to open the conference on Tuesday 30 June. Professor Michael Baker will give the Closing Address on Thursday 2 July.
Clive Humby, Opening Keynote Speaker
Clive is a leading figure and innovator in the commercial marketing world who also enjoys strong ties to leading marketing professional bodies as well as to academia. He is Visiting Professor at Northwestern University, USA, and at Cranfield University, UK. He is an elected fellow and founding Patron of the Market Research Society, elected fellow of the Institute of Direct Marketing, and Trustee for the Friends of the Royal Academy
Clive is one of two founders of dunnhumby, the global consumer insights business. A pioneer in the application of mathematical methods for marketing since the 1970’s, Clive is the architect behind a series of major innovations in marketing including Tesco Clubcard, the ACORN geodemographic system and retail location methods. When he sold dunnhumby in 2011 it employed over 1800 people and analysed the behaviour of over 400 million consumers globally. Clive is currently Chief Data Scientist at Starcount.com, a global organisation specialising in social media measurement. You can read his biography here.
Professor Michael Baker, Closing Keynote Address
Michael Baker is Emeritus Professor of Marketing at Strathclyde University where he founded the Department of Marketing in 1971. He is the author/co-author/editor of over 50 books and 150 papers, and has founded three academic journals including the Journal of Marketing Management.
A past Chairman of the Chartered Insitute of Marketing, Academy of Marketing and the Scottish Business Education Council, he has held visiting appointments at 25 universities around the world and supervised 53 doctoral candidates. You can read his biography here.
Professor Baker will be speaking on Marketing for the Social Good, a subject that holds special interest for him. The importance and relevance of the marketing concept as a means to achieve societal benefits for the greater common good may not be a subject that many are familiar with. Michael's passion for the subject will excite and inspire you to consider how you might contribute to this important field of research.
ICCMI2015 is jointly organised by the Alexander Technological Educational Institute of Thessaloniki, Greece, and Kingston Business School, Kingston University London.
You can visit the ICCMI2014 website here.